That’s not to say that Marvel has totally avoided casting major movie stars in its films. Then, just as it does today, the studio prioritized character and performance over box-office history. Even Robert Downey Jr., who was a bigger name than many of his MCU colleagues by the time he starred in Iron Man, wasn’t as established as a leading man in 2008 as he is now. In the early years of the Marvel Cinematic Universe, the studio gambled by casting lesser-known actors like Chris Hemsworth and Chris Evans as the leads of its films - betting on both the quality of their performances and the general appeal of the characters. Marvel Studios has never put much stock in traditional Hollywood thinking, and its nonconformist beliefs have long extended into its casting methods.
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